Founding of Russ Studio

Greek organizations face their own unique challenges that revolve around recruitment success, revenue generations and cost control. As a result of serving two terms managing the finances, accounting and future financial planning of his own chapter as well as directly overseeing the marketing to and recruitment of new members, multiple capital improvement projects, alumni relations and general operations of the chapter, Brian Kenny (Founder and Chief Creative Officer of Russ Studio) is keenly aware of the unique challenges of the Greek Community. Beginning with his own chapter, he set out to help colonies, active chapters, alumni chapters, National organizations and Panhellenic and Interfraternal Councils alike enhance the strength of their organizations as well as the collegiate and post-collegiate experiences of their members.

Enter Russ Studio. The lifeline of all Greek organizations is its membership, which places tremendous need for chapters to recruit quality individuals in large numbers. Recruitment (Rush) is a brief period, and your chapter only has that brief period to first meet potential new members, and then not only tell them but show them why joining your organization will be the best decision of their collegiate career. Russ Studio’s design solutions are tailored to helping chapters not only achieve both of these, but also exceed previous results while delivering inexpensive, affordable and sustainable products.

Evidence of the effectiveness of Russ Studio’s services became apparent immediately after website design, development and marketing steps were taken at the first chapter Russ Studio designed a solution for, as membership increased by over 50%, the quality of new members increased, academic scholarship recipients doubled, and the financial strength of the chapter dramatically improved.

These results are what Russ Studio wants to help all Greek organizations obtain. We hope to have the opportunity to enhance the experiences of your organization’s members.

With best regards,

Brian R. Kenny

Founder and Chief Creative Officer